seanb
+1y
Edited: 12/22/2009 8:16:41 PM by seanb
Sorry to tweak the subject,I love PPG paint but they really are playing catch up with HOK. I was wild about the new radiance––finally thought they understood how they could compete in the custom paint market. But sadly, after I started pricing it I knew they are still behind the curve. HOK knew a long time ago where their niche was and it's paid off. Everyone seems to request their brand right off and most customers don't even know why they want HOK. Just that all the hottest builds are sprayed with it. I don't BUY a lot of volume of paint through my jobber but I can help SELL a lot of paint when a cover truck or something really high profile is specked out as having a particular brand of paint on it. That's what HOK is doing right. IMO