Did you install the rings (one by one) into the cylinder, square it up in the cylinder by using a piston (with no rings on it) upside down, and then check the end gap on the ring with a set of feeler gauges to see where your end gap is at?
If not, you need to do this! If they packaged your rings wrong, you may not have any gap (your supposed to have between .008" to .016" on the two upper compression rings.
If they are forced into the cylinders, they can break and bind up in the piston grooves, and/or scratch a groove into the cylinder walls when you try and spin the crank over.
Something is definitely NOT RIGHT if it is too hard to rotate!
Also, when you installed the crank, did it rotate easily without any rods connected yet?