Why do people hate on rides with Sponsors?

I mean, over the last few months anytime someone has some sponsors people start hating.For example; when the Desert Dragger made the cover of MT. Hated on . And if you read the thread that was posted on it on SSM, The mob came with torches and sticks for that truck.Sponsors just dont give shit any. For one you have to have something worth being sponsored for. And secondly; most the sponsors want you to do something in return for them like runnin a huge ass logo or going to a "x" amount of shows.