Why would a reputable business like AIM feel the need to stoop so low?

I just saw the new issue of Mini Truckn and for the second issue in a row the AIM ad is talking shit about FBI. Why would a reputable business like AIM feel the need to stoop so low? Slandering the name of a competitor to make an extra buck or two.

I know people argue all the time about who carries the best equipment. I have dealt with both FBI and AIM in the past. Both companies have their good points and there bad points. After reading the ad in Mini Truckn I feel that this ad will backfire on AIM. One thing is for sure mini truckers don